CENTRE ORDERS STATES TO CRACK DOWN ON ILLEGAL NICOTINE POUCH SALES

September 25, 2026

NEW DELHI: The Centre has directed state governments to take enforcement action against the illegal sale of nicotine pouches, citing concerns over addiction and potential health risks, particularly among children and young people. The Health Ministry issued the directive to states on September 19, according to a letter reviewed by Reuters.

Nicotine pouches are small packets placed under the lip that contain nicotine but no tobacco. They are not approved for sale in India and, according to government officials cited in the report, are increasingly entering the country through smuggling and being sold through online platforms and local tobacco shops.

The ministry has asked states to initiate action under applicable drug laws, which provide for the search and seizure of unapproved products and prosecution of those involved in their sale. A federal study published in June described nicotine pouches as a largely unregulated public health concern and found their availability across several Indian cities.

The Centre’s action follows growing scrutiny of the products. In April, an investigation found nicotine pouches being sold at duty-free shops at Mumbai International Airport operated by the Adani Group. The company has denied wrongdoing. A court this week rejected arguments that duty-free outlets were exempt from domestic laws while allowing the group to make representations to the government regarding the products.

The government has maintained that nicotine pouches are addictive, pose health risks and have not been established as effective smoking-cessation aids. Minutes of a federal drug panel meeting published on September 16 said the Drugs Technical Advisory Board had recommended that no new nicotine formulation be approved in the public interest.